Envirokidz Crispy Rice Fruity Burst vs Kashi · Bay Area shelf head-to-head
Envirokidz Crispy Rice Fruity Burst and Kashi, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Kashi carries more Brand PowerEnvirokidz Crispy Rice Fruity Burst is in more Bay Area grocersKashi fields the deeper lineup
Envirokidz Crispy Rice Fruity Burst
Kashi
34
brand power
42
9
products
24
1
categories
2
14
grocers
13
66.8¢
price per oz
62.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Envirokidz Crispy Rice Fruity Burst▭ Kashi
Distribution · 30% of score58·54
E
carried in 14 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Envirokidz Crispy Rice Fruity Burst
no top category Kashi doesn’t also play in.
only Kashi
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Envirokidz Crispy Rice Fruity Burst · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Envirokidz Crispy Rice Fruity Burst · Kashi
