Equator vs Santa Cruz Coffee Roasting® · Bay Area shelf head-to-head
Equator and Santa Cruz Coffee Roasting®, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
carried in 16 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Equator
no top category Santa Cruz Coffee Roasting® doesn’t also play in.
only Santa Cruz Coffee Roasting®
no top category Equator doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Equator · Santa Cruz Coffee Roasting®
