Equator vs Sightglass · Bay Area shelf head-to-head
Equator and Sightglass, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Equator is in more Bay Area grocersEquator fields the deeper lineupSightglass sits further up the premium end
Equator
Sightglass
45
brand power
43
27
products
22
1
categories
1
3
subcategories
3
16
grocers
11
$1.90
price per oz
$1.98
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Equator▭ Sightglass
Distribution · 30% of score67·46
carried in 16 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Equator
no top category Sightglass doesn’t also play in.
only Sightglass
no top category Equator doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Equator · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Equator · Sightglass
