Erdinger vs Guinness · Bay Area shelf head-to-head
Erdinger and Guinness, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Guinness carries more Brand PowerGuinness is in more Bay Area grocersGuinness fields the deeper lineupErdinger sits further up the premium end
Erdinger
Guinness
14
brand power
28
2
products
6
1
categories
2
5
grocers
8
26.3¢
price per fl oz
17.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Erdinger▭ Guinness
Distribution · 30% of score21·33
E
carried in 5 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score15·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Erdinger
no top category Guinness doesn’t also play in.
only Guinness
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Erdinger · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Erdinger · Guinness