Essential Oxygen vs Listerine · Bay Area shelf head-to-head
Essential Oxygen and Listerine, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Listerine is in more Bay Area grocersEssential Oxygen sits further up the premium end
Essential Oxygen
Listerine
28
brand power
25
7
products
6
2
categories
1
3
grocers
4
$1.20
price per fl oz
87.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Essential Oxygen▭ Listerine
Distribution · 30% of score13·17
L
carried in 3 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score44
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Essential Oxygen
only Listerine
no top category Essential Oxygen doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Essential Oxygen · 2
only Listerine · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Essential Oxygen · Listerine
