Essentials vs Sof · Bay Area shelf head-to-head
Essentials and Sof, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Sof carries more Brand PowerSof is in more Bay Area grocersSof fields the deeper lineupSof sits further up the premium end
Essentials
Sof
9
brand power
30
2
products
15
1
categories
2
1
grocers
2
$2.99
avg price
$4.17
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Essentials▭ Sof
Distribution · 30% of score4·8
E
carried in 1 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score15·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Essentials
no top category Sof doesn’t also play in.
only Sof
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Essentials · 0
no exclusive doors — everywhere Essentials is, Sof is too.
only Sof · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Essentials · Sof
