Esti Foods vs Zee's · Bay Area shelf head-to-head
Esti Foods and Zee's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Zee's carries more Brand PowerZee's fields the deeper lineupZee's sits further up the premium end
Esti Foods
Zee's
11
brand power
20
2
products
6
1
categories
2
2
subcategories
3
2
grocers
2
59.9¢
price per oz
89.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Esti Foods▭ Zee's
Distribution · 30% of score8·8
E
carried in 2 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score15·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Esti Foods
no top category Zee's doesn’t also play in.
only Zee's
no top category Esti Foods doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Esti Foods · 2
only Zee's · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Esti Foods · Zee's