Extra vs Milliways Food · Bay Area shelf head-to-head
Extra and Milliways Food, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Extra carries more Brand PowerExtra is in more Bay Area grocersExtra fields the deeper lineup
Extra
Milliways Food
39
brand power
20
14
products
4
1
categories
1
9
grocers
1
$5.42
avg price
$5.62
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Extra▭ Milliways Food
Distribution · 30% of score38·4
M
carried in 9 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score69·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Extra
no top category Milliways Food doesn’t also play in.
only Milliways Food
no top category Extra doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Extra · Milliways Food
