Lining them up…
Familia and Envirokidz Crispy Rice Fruity Burst, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
the same four weighted signals scored on both brands’ own pages.
carried in 6 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
no top category Envirokidz Crispy Rice Fruity Burst doesn’t also play in.
no top category Familia doesn’t also play in.
who stocks each brand right now · shared, and each brand’s exclusive doors.
no exclusive doors — everywhere Familia is, Envirokidz Crispy Rice Fruity Burst is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Familia · Envirokidz Crispy Rice Fruity Burst
5 products in the catalog·9 products in the catalog
spans 1 category·spans 1 category
~1% average share on the shelves it competes on·~2% average share on the shelves it competes on