Fanta vs Jarritos · Bay Area shelf head-to-head
Fanta and Jarritos, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Fanta carries more Brand PowerFanta is in more Bay Area grocersFanta fields the deeper lineup
Fanta
Jarritos
37
brand power
27
17
products
12
1
categories
2
2
subcategories
4
10
grocers
8
19.8¢
price per fl oz
16.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Fanta▭ Jarritos
Distribution · 30% of score42·33
F
carried in 10 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score76·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Fanta
no top category Jarritos doesn’t also play in.
only Jarritos
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Fanta · 5
only Jarritos · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Fanta · Jarritos
