Fanta vs Sangaria · Bay Area shelf head-to-head
Fanta and Sangaria, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Fanta carries more Brand PowerFanta is in more Bay Area grocersFanta fields the deeper lineupSangaria sits further up the premium end
Fanta
Sangaria
37
brand power
27
17
products
11
1
categories
3
2
subcategories
3
10
grocers
4
19.8¢
price per fl oz
51.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Fanta▭ Sangaria
Distribution · 30% of score42·17
F
S
carried in 10 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score76·60
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Fanta
no top category Sangaria doesn’t also play in.
only Sangaria
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Sangaria · 0
no exclusive doors — everywhere Sangaria is, Fanta is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Fanta · Sangaria
