Fanta vs Sunkist · Bay Area shelf head-to-head
Fanta and Sunkist, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Fanta carries more Brand PowerFanta is in more Bay Area grocersFanta fields the deeper lineupFanta sits further up the premium end
Fanta
Sunkist
37
brand power
25
17
products
9
1
categories
2
2
subcategories
2
10
grocers
8
19.8¢
price per fl oz
11.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Fanta▭ Sunkist
Distribution · 30% of score42·33
F
S
carried in 10 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score76·53
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Fanta
no top category Sunkist doesn’t also play in.
only Sunkist
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Fanta · 5
only Sunkist · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Fanta · Sunkist
