Fast Fixin vs Yummy · Bay Area shelf head-to-head
Fast Fixin and Yummy, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Yummy carries more Brand PowerYummy is in more Bay Area grocersYummy fields the deeper lineup
Fast Fixin
Yummy
11
brand power
39
2
products
10
1
categories
1
1
subcategories
2
1
grocers
10
$7.99
avg price
$11.88
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Fast Fixin▭ Yummy
Distribution · 30% of score4·42
F
Y
carried in 1 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score15·57
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Fast Fixin
no top category Yummy doesn’t also play in.
only Yummy
no top category Fast Fixin doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Fast Fixin · Yummy
