Fatboy vs Alden’s Organic · Bay Area shelf head-to-head
Fatboy and Alden’s Organic, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Alden’s Organic carries more Brand PowerAlden’s Organic is in more Bay Area grocersAlden’s Organic fields the deeper lineup
Fatboy
Alden’s Organic
12
brand power
51
4
products
39
1
categories
4
1
subcategories
6
1
grocers
15
35.1¢
price per fl oz
55.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Fatboy▭ Alden’s Organic
Distribution · 30% of score4·63
F
carried in 1 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Fatboy
no top category Alden’s Organic doesn’t also play in.
only Alden’s Organic
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Fatboy · Alden’s Organic