Fatboy vs Nightingale Ice Cream · Bay Area shelf head-to-head
Fatboy and Nightingale Ice Cream, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Nightingale Ice Cream carries more Brand PowerNightingale Ice Cream is in more Bay Area grocersNightingale Ice Cream fields the deeper lineupNightingale Ice Cream sits further up the premium end
Fatboy
Nightingale Ice Cream
12
brand power
32
4
products
15
1
categories
2
1
grocers
6
$6.99
avg price
$7.39
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Fatboy▭ Nightingale Ice Cream
Distribution · 30% of score4·25
F
carried in 1 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Fatboy
no top category Nightingale Ice Cream doesn’t also play in.
only Nightingale Ice Cream
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Fatboy · 1
only Nightingale Ice Cream · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Fatboy · Nightingale Ice Cream
