Fatcat vs Wackym's Kitchen · Bay Area shelf head-to-head
Fatcat and Wackym's Kitchen, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Wackym's Kitchen carries more Brand PowerWackym's Kitchen is in more Bay Area grocersWackym's Kitchen fields the deeper lineupWackym's Kitchen sits further up the premium end
Fatcat
Wackym's Kitchen
10
brand power
20
2
products
9
1
categories
1
2
subcategories
4
1
grocers
2
$3.39
avg price
$6.88
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Fatcat▭ Wackym's Kitchen
Distribution · 30% of score4·8
F
carried in 1 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Fatcat
no top category Wackym's Kitchen doesn’t also play in.
only Wackym's Kitchen
no top category Fatcat doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Fatcat · 1
only Wackym's Kitchen · 2
both sides measured by the same instruments on the same shelves · see each brand’s full page: Fatcat · Wackym's Kitchen