Fatted Calf vs Olli Salumeria · Bay Area shelf head-to-head
Fatted Calf and Olli Salumeria, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Olli Salumeria carries more Brand PowerOlli Salumeria is in more Bay Area grocersOlli Salumeria fields the deeper lineupFatted Calf sits further up the premium end
Fatted Calf
Olli Salumeria
15
brand power
40
4
products
21
2
categories
3
2
subcategories
4
3
grocers
10
$2.39
price per oz
$2.37
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Fatted Calf▭ Olli Salumeria
Distribution · 30% of score13·42
F
carried in 3 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Fatted Calf
only Olli Salumeria
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Fatted Calf · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Fatted Calf · Olli Salumeria