Fee Brothers vs King Floyd’s · Bay Area shelf head-to-head
Fee Brothers and King Floyd’s, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Fee Brothers carries more Brand PowerKing Floyd’s is in more Bay Area grocersKing Floyd’s fields the deeper lineup
Fee Brothers
King Floyd’s
27
brand power
18
8
products
11
3
categories
4
2
grocers
4
$13.97
avg price
$11.61
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Fee Brothers▭ King Floyd’s
Distribution · 30% of score8·17
F
K
carried in 2 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score49·60
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Fee Brothers
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Fee Brothers · 2
only King Floyd’s · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Fee Brothers · King Floyd’s