Ferrero Rocher vs M&m's, Snickers & Milky Way · Bay Area shelf head-to-head
Ferrero Rocher and M&m's, Snickers & Milky Way, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Ferrero Rocher carries more Brand PowerFerrero Rocher is in more Bay Area grocersFerrero Rocher fields the deeper lineup
Ferrero Rocher
M&m's, Snickers & Milky Way
26
brand power
10
15
products
2
2
categories
1
3
subcategories
2
8
grocers
3
$9.70
avg price
$16.57
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Ferrero Rocher▭ M&m's, Snickers & Milky Way
Distribution · 30% of score33·13
F
M
carried in 8 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score71·15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Ferrero Rocher
only M&m's, Snickers & Milky Way
no top category Ferrero Rocher doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Ferrero Rocher · 6
only M&m's, Snickers & Milky Way · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Ferrero Rocher · M&m's, Snickers & Milky Way
