Field Trip vs Field's · Bay Area shelf head-to-head
Field Trip and Field's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Field Trip carries more Brand PowerField Trip is in more Bay Area grocersField Trip fields the deeper lineup
Field Trip
Field's
36
brand power
0
43
products
3
1
categories
1
5
grocers
1
$4.99
avg price
$11.89
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Field Trip▭ Field's
Distribution · 30% of score21·4
F
carried in 5 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score97·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Field Trip
no top category Field's doesn’t also play in.
only Field's
no top category Field Trip doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Field Trip · 4
only Field's · 0
no exclusive doors — everywhere Field's is, Field Trip is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Field Trip · Field's