Field Trip vs Field's Grassfed Beef · Bay Area shelf head-to-head
Field Trip and Field's Grassfed Beef, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Field Trip carries more Brand PowerField Trip is in more Bay Area grocersField Trip fields the deeper lineup
Field Trip
Field's Grassfed Beef
36
brand power
0
43
products
2
1
categories
1
5
grocers
1
$4.99
avg price
$11.89
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Field Trip▭ Field's Grassfed Beef
Distribution · 30% of score21·4
F
carried in 5 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score97
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Field Trip
no top category Field's Grassfed Beef doesn’t also play in.
only Field's Grassfed Beef
no top category Field Trip doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Field Trip · 4
only Field's Grassfed Beef · 0
no exclusive doors — everywhere Field's Grassfed Beef is, Field Trip is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Field Trip · Field's Grassfed Beef