Field's vs Field Trip · Bay Area shelf head-to-head
Field's and Field Trip, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Field Trip carries more Brand PowerField Trip is in more Bay Area grocersField Trip fields the deeper lineup
Field's
Field Trip
0
brand power
36
3
products
43
1
categories
1
1
grocers
5
$11.89
avg price
$4.99
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Field's▭ Field Trip
Distribution · 30% of score4·21
F
carried in 1 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score22·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Field's
no top category Field Trip doesn’t also play in.
only Field Trip
no top category Field's doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Field's · 0
no exclusive doors — everywhere Field's is, Field Trip is too.
only Field Trip · 4
both sides measured by the same instruments on the same shelves · see each brand’s full page: Field's · Field Trip