Finn Crisp vs Crunchmaster · Bay Area shelf head-to-head
Finn Crisp and Crunchmaster, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Crunchmaster carries more Brand PowerCrunchmaster is in more Bay Area grocersCrunchmaster fields the deeper lineupCrunchmaster sits further up the premium end
Finn Crisp
Crunchmaster
19
brand power
43
4
products
21
1
categories
2
10
grocers
15
80.8¢
price per oz
$1.34
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Finn Crisp▭ Crunchmaster
Distribution · 30% of score42·63
F
carried in 10 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Finn Crisp
no top category Crunchmaster doesn’t also play in.
only Crunchmaster
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Finn Crisp · 1
only Crunchmaster · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Finn Crisp · Crunchmaster
