Firehook vs Crunchmaster · Bay Area shelf head-to-head
Firehook and Crunchmaster, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Firehook is in more Bay Area grocersCrunchmaster fields the deeper lineup
Firehook
Crunchmaster
40
brand power
43
10
products
21
1
categories
2
20
grocers
15
$1.43
price per oz
$1.34
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Firehook▭ Crunchmaster
Distribution · 30% of score83·63
carried in 20 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Firehook
no top category Crunchmaster doesn’t also play in.
only Crunchmaster
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Firehook · Crunchmaster
