Firehook vs The Fine Cheese Co · Bay Area shelf head-to-head
Firehook and The Fine Cheese Co, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Firehook is in more Bay Area grocersThe Fine Cheese Co fields the deeper lineupThe Fine Cheese Co sits further up the premium end
Firehook
The Fine Cheese Co
40
brand power
37
10
products
17
1
categories
2
20
grocers
8
$1.43
price per oz
$2.56
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Firehook▭ The Fine Cheese Co
Distribution · 30% of score83·33
carried in 20 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Firehook
no top category The Fine Cheese Co doesn’t also play in.
only The Fine Cheese Co
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Firehook · 12
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Firehook · The Fine Cheese Co
