Firestone vs Heineken · Bay Area shelf head-to-head
Firestone and Heineken, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Heineken carries more Brand PowerHeineken is in more Bay Area grocersHeineken fields the deeper lineup
Firestone
Heineken
18
brand power
29
4
products
8
2
categories
2
3
grocers
6
22.2¢
price per fl oz
18.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Firestone▭ Heineken
Distribution · 30% of score13·25
F
carried in 3 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Firestone
no top category Heineken doesn’t also play in.
only Heineken
no top category Firestone doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Firestone · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Firestone · Heineken
