Fitjoy vs Snack Factory · Bay Area shelf head-to-head
Fitjoy and Snack Factory, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Snack Factory carries more Brand PowerSnack Factory is in more Bay Area grocersSnack Factory fields the deeper lineup
Fitjoy
Snack Factory
10
brand power
47
2
products
15
1
categories
2
3
grocers
16
$5.14
avg price
$5.75
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Fitjoy▭ Snack Factory
Distribution · 30% of score13·67
F
carried in 3 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Fitjoy
no top category Snack Factory doesn’t also play in.
only Snack Factory
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Fitjoy · 0
no exclusive doors — everywhere Fitjoy is, Snack Factory is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Fitjoy · Snack Factory