Fitjoy vs Stellar Snacks · Bay Area shelf head-to-head
Fitjoy and Stellar Snacks, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Stellar Snacks carries more Brand PowerStellar Snacks is in more Bay Area grocersStellar Snacks fields the deeper lineup
Fitjoy
Stellar Snacks
10
brand power
44
2
products
12
1
categories
1
3
grocers
12
$5.14
avg price
$5.52
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Fitjoy▭ Stellar Snacks
Distribution · 30% of score13·50
F
carried in 3 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Fitjoy
no top category Stellar Snacks doesn’t also play in.
only Stellar Snacks
no top category Fitjoy doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Fitjoy · 2
both sides measured by the same instruments on the same shelves · see each brand’s full page: Fitjoy · Stellar Snacks