Fitvine vs Non · Bay Area shelf head-to-head
Fitvine and Non, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Non carries more Brand PowerNon is in more Bay Area grocersNon fields the deeper lineup
Fitvine
Non
17
brand power
26
4
products
10
2
categories
2
3
subcategories
2
2
grocers
3
$14.81
avg price
$36.13
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Fitvine▭ Non
Distribution · 30% of score8·13
F
N
carried in 2 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score28·57
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Fitvine
no top category Non doesn’t also play in.
only Non
no top category Fitvine doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Fitvine · 1
only Non · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Fitvine · Non
