Fix & Fogg vs Octonuts · Bay Area shelf head-to-head
Fix & Fogg and Octonuts, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Fix & Fogg is in more Bay Area grocersOctonuts fields the deeper lineupFix & Fogg sits further up the premium end
Fix & Fogg
Octonuts
23
brand power
25
4
products
9
1
categories
2
3
subcategories
4
8
grocers
6
$1.31
price per oz
87.2¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Fix & Fogg▭ Octonuts
Distribution · 30% of score33·25
O
carried in 8 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Fix & Fogg
no top category Octonuts doesn’t also play in.
only Octonuts
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Fix & Fogg · 5
only Octonuts · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Fix & Fogg · Octonuts
