Flax4life vs Abe's Muffins · Bay Area shelf head-to-head
Flax4life and Abe's Muffins, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Flax4life carries more Brand PowerFlax4life is in more Bay Area grocersFlax4life fields the deeper lineup
Flax4life
Abe's Muffins
42
brand power
19
13
products
4
2
categories
2
11
grocers
4
40.1¢
price per oz
77.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Flax4life▭ Abe's Muffins
Distribution · 30% of score46·17
A
carried in 11 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score66
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Flax4life
only Abe's Muffins
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Flax4life · Abe's Muffins
