Flax4life vs The Bake Shed · Bay Area shelf head-to-head
Flax4life and The Bake Shed, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Flax4life carries more Brand PowerFlax4life is in more Bay Area grocersFlax4life fields the deeper lineup
Flax4life
The Bake Shed
42
brand power
11
13
products
2
2
categories
1
11
grocers
1
$10.56
avg price
$12.99
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Flax4life▭ The Bake Shed
Distribution · 30% of score46·4
T
carried in 11 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score66
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Flax4life
only The Bake Shed
no top category Flax4life doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
both sides measured by the same instruments on the same shelves · see each brand’s full page: Flax4life · The Bake Shed