Fleischmann's vs Kal · Bay Area shelf head-to-head
Fleischmann's and Kal, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Fleischmann's is in more Bay Area grocersKal sits further up the premium end
Fleischmann's
Kal
27
brand power
28
7
products
5
1
categories
1
11
grocers
2
$3.60
price per oz
$2.14
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Fleischmann's▭ Kal
Distribution · 30% of score46·8
carried in 11 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Fleischmann's
no top category Kal doesn’t also play in.
only Kal
no top category Fleischmann's doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Fleischmann's · Kal
