Flo vs Lola · Bay Area shelf head-to-head
Flo and Lola, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Lola carries more Brand PowerFlo is in more Bay Area grocersFlo sits further up the premium end
Flo
Lola
25
brand power
32
5
products
5
2
categories
1
3
subcategories
2
3
grocers
1
$4.49
price per item
67.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Flo▭ Lola
Distribution · 30% of score13·4
F
L
carried in 3 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score34·34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Flo
only Lola
no top category Flo doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Flo · 2
only Lola · 0
no exclusive doors — everywhere Lola is, Flo is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Flo · Lola
