Flo vs Natracare · Bay Area shelf head-to-head
Flo and Natracare, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Natracare carries more Brand PowerNatracare is in more Bay Area grocersNatracare fields the deeper lineup
Flo
Natracare
25
brand power
54
5
products
11
2
categories
1
3
subcategories
3
3
grocers
5
$4.49
price per item
71.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Flo▭ Natracare
Distribution · 30% of score13·21
F
carried in 3 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score34·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Flo
only Natracare
no top category Flo doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Flo · 1
only Natracare · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Flo · Natracare
