Flybird Cocktails vs Buzzballz · Bay Area shelf head-to-head
Flybird Cocktails and Buzzballz, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Buzzballz carries more Brand PowerBuzzballz fields the deeper lineup
Flybird Cocktails
Buzzballz
18
brand power
32
3
products
9
1
categories
2
1
grocers
1
$9.99
avg price
$13.16
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Flybird Cocktails▭ Buzzballz
Distribution · 30% of score4·4
F
B
carried in 1 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score22·53
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Flybird Cocktails
no top category Buzzballz doesn’t also play in.
only Buzzballz
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Flybird Cocktails · 1
only Buzzballz · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Flybird Cocktails · Buzzballz
