Flying Embers vs Mood · Bay Area shelf head-to-head
Flying Embers and Mood, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mood is in more Bay Area grocers
Flying Embers
Mood
16
brand power
19
2
products
4
1
categories
3
1
grocers
2
$14.99
avg price
$3.65
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Flying Embers▭ Mood
Distribution · 30% of score4·8
F
M
carried in 1 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score15·28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Flying Embers
no top category Mood doesn’t also play in.
only Mood
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Flying Embers · 1
only Mood · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Flying Embers · Mood