Fort Point vs Stone Brewing Company · Bay Area shelf head-to-head
Fort Point and Stone Brewing Company, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Fort Point carries more Brand PowerFort Point is in more Bay Area grocersFort Point fields the deeper lineup
Fort Point
Stone Brewing Company
36
brand power
15
8
products
5
2
categories
1
5
subcategories
1
5
grocers
1
$16.69
avg price
$13.59
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Fort Point▭ Stone Brewing Company
Distribution · 30% of score21·4
S
carried in 5 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score49
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Fort Point
only Stone Brewing Company
no top category Fort Point doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Fort Point · 5
only Stone Brewing Company · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Fort Point · Stone Brewing Company