François Pralus vs Dick Taylor Craft Chocolate · Bay Area shelf head-to-head
François Pralus and Dick Taylor Craft Chocolate, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
carried in 2 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only François Pralus
no top category Dick Taylor Craft Chocolate doesn’t also play in.
only Dick Taylor Craft Chocolate
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
no exclusive doors — everywhere François Pralus is, Dick Taylor Craft Chocolate is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: François Pralus · Dick Taylor Craft Chocolate