Frank Cooper's vs Mackays · Bay Area shelf head-to-head
Frank Cooper's and Mackays, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mackays carries more Brand PowerMackays is in more Bay Area grocersMackays fields the deeper lineup
Frank Cooper's
Mackays
11
brand power
23
2
products
8
1
categories
2
1
subcategories
3
2
grocers
5
$12.09
avg price
$8.76
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Frank Cooper's▭ Mackays
Distribution · 30% of score8·21
F
M
carried in 2 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score15·49
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Frank Cooper's
no top category Mackays doesn’t also play in.
only Mackays
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Frank Cooper's · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Frank Cooper's · Mackays