Free Af Drinks Company vs Parch · Bay Area shelf head-to-head
Free Af Drinks Company and Parch, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
carried in 2 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Free Af Drinks Company
no top category Parch doesn’t also play in.
only Parch
no top category Free Af Drinks Company doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
no exclusive doors — everywhere Free Af Drinks Company is, Parch is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Free Af Drinks Company · Parch
