Free Af Drinks Company vs The Pathfinder · Bay Area shelf head-to-head
Free Af Drinks Company and The Pathfinder, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
The Pathfinder carries more Brand PowerThe Pathfinder is in more Bay Area grocersThe Pathfinder fields the deeper lineupThe Pathfinder sits further up the premium end
Free Af Drinks Company
The Pathfinder
18
brand power
30
6
products
10
1
categories
2
1
subcategories
3
2
grocers
5
$12.36
avg price
$25.32
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Free Af Drinks Company▭ The Pathfinder
Distribution · 30% of score8·21
F
carried in 2 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Free Af Drinks Company
no top category The Pathfinder doesn’t also play in.
only The Pathfinder
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Free Af Drinks Company · 1
only The Pathfinder · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Free Af Drinks Company · The Pathfinder
