Freedom Gluten Free vs Clyde's Donuts · Bay Area shelf head-to-head
Freedom Gluten Free and Clyde's Donuts, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Clyde's Donuts carries more Brand PowerClyde's Donuts is in more Bay Area grocers
Freedom Gluten Free
Clyde's Donuts
12
brand power
18
3
products
3
1
categories
2
1
grocers
3
$7.99
avg price
$7.32
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Freedom Gluten Free▭ Clyde's Donuts
Distribution · 30% of score4·13
F
C
carried in 1 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score22·22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Freedom Gluten Free
no top category Clyde's Donuts doesn’t also play in.
only Clyde's Donuts
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Freedom Gluten Free · 1
only Clyde's Donuts · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Freedom Gluten Free · Clyde's Donuts