Fresca Italia vs Fresca Selection · Bay Area shelf head-to-head
Fresca Italia and Fresca Selection, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Fresca Italia carries more Brand PowerFresca Italia is in more Bay Area grocers
Fresca Italia
Fresca Selection
22
brand power
15
5
products
3
3
categories
2
4
grocers
3
$4.04
price per oz
$4.64
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Fresca Italia▭ Fresca Selection
Distribution · 30% of score17·13
F
carried in 4 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Fresca Italia
only Fresca Selection
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Fresca Italia · 1
only Fresca Selection · 0
no exclusive doors — everywhere Fresca Selection is, Fresca Italia is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Fresca Italia · Fresca Selection
