fresca selection
Fresca Selection is a grocery brand specializing in cured meats and sauces. Their product line includes items such as sliced black truffle salami and Italian salame rustico, as well as pesto alla Genovese sauce. The brand focuses on delivering high-quality, flavorful products that are ideal for charcuterie boards and Italian-inspired culinary experiences.
Shelf presence
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 3 of 24 Bay Area grocers. how many stores stock the brand.
3 products in the catalog. how deep the product line is (saturating).
spans 2 categories. how many categories the brand plays in (saturating).
Where it owns shelf
each bar is the % of that category's SKUs that are Fresca Selection (full bar = 100% of the shelf), grouped by department.
Top competitors
the brands crowding the same categories as Fresca Selection · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
Most similar brands
closest to Fresca Selection in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
The lineup
every Fresca Selection product in stock, cheapest first.
Sold at
Find Fresca Selection online
Where to find Fresca Selection · Bay Area
7 storefronts across 3 grocers carry it · tap a pin to open the store.
Opportunities
New doors · no Fresca Selection in our capture yet
Bay Area grocers where neither the digital catalog nor our shelf photos show Fresca Selection· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Fresca Selectio Pesto Alla Genovese Sauce · its most-distributed SKU (1 door) in Pesto, the biggest opening. The closest open door is Berkeley Bowl · 3 rivals already on that shelf.
