Fresca Selection vs Fresca Italia · Bay Area shelf head-to-head
Fresca Selection and Fresca Italia, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Fresca Italia carries more Brand PowerFresca Italia is in more Bay Area grocers
Fresca Selection
Fresca Italia
15
brand power
22
3
products
5
2
categories
3
3
grocers
4
$4.64
price per oz
$4.04
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Fresca Selection▭ Fresca Italia
Distribution · 30% of score13·17
F
carried in 3 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Fresca Selection
only Fresca Italia
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Fresca Selection · 0
no exclusive doors — everywhere Fresca Selection is, Fresca Italia is too.
only Fresca Italia · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Fresca Selection · Fresca Italia
