Fresca Selection vs Busseto Foods · Bay Area shelf head-to-head
Fresca Selection and Busseto Foods, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Busseto Foods carries more Brand PowerBusseto Foods is in more Bay Area grocersBusseto Foods fields the deeper lineupFresca Selection sits further up the premium end
Fresca Selection
Busseto Foods
15
brand power
47
3
products
22
2
categories
6
3
grocers
10
$4.64
price per oz
$1.46
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Fresca Selection▭ Busseto Foods
Distribution · 30% of score13·42
F
carried in 3 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Fresca Selection
only Busseto Foods
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Fresca Selection · 0
no exclusive doors — everywhere Fresca Selection is, Busseto Foods is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Fresca Selection · Busseto Foods
