Fresca Selection vs Maestri · Bay Area shelf head-to-head
Fresca Selection and Maestri, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Maestri carries more Brand PowerMaestri is in more Bay Area grocersMaestri fields the deeper lineupFresca Selection sits further up the premium end
Fresca Selection
Maestri
15
brand power
49
3
products
20
2
categories
5
2
subcategories
13
3
grocers
14
$4.64
price per oz
$3.63
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Fresca Selection▭ Maestri
Distribution · 30% of score13·58
F
carried in 3 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Fresca Selection
only Maestri
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Fresca Selection · 0
no exclusive doors — everywhere Fresca Selection is, Maestri is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Fresca Selection · Maestri