Fresca vs Sunkist · Bay Area shelf head-to-head
Fresca and Sunkist, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Sunkist carries more Brand PowerSunkist is in more Bay Area grocersSunkist fields the deeper lineup
Fresca
Sunkist
16
brand power
25
6
products
9
1
categories
2
2
subcategories
2
6
grocers
8
11.6¢
price per fl oz
11.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Fresca▭ Sunkist
Distribution · 30% of score25·33
F
S
carried in 6 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score39·53
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Fresca
no top category Sunkist doesn’t also play in.
only Sunkist
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Fresca · 0
no exclusive doors — everywhere Fresca is, Sunkist is too.
only Sunkist · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Fresca · Sunkist
