Fresh Innovations vs Good Foods · Bay Area shelf head-to-head
Fresh Innovations and Good Foods, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Good Foods carries more Brand PowerGood Foods is in more Bay Area grocersGood Foods fields the deeper lineup
Fresh Innovations
Good Foods
21
brand power
36
6
products
13
2
categories
4
2
subcategories
5
2
grocers
4
$6.89
avg price
$7.02
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Fresh Innovations▭ Good Foods
Distribution · 30% of score8·17
F
G
carried in 2 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score39·66
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Fresh Innovations
no top category Good Foods doesn’t also play in.
only Good Foods
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Fresh Innovations · 1
only Good Foods · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Fresh Innovations · Good Foods
